pangaea essays

pangaea essays Since its early beginnings some 4.6 billion years ago, the earth has been constantly changing its face. Oceans have become deserts and what was once mountainous terrain has found itself submerged in salt water oceans. Underwater volcanoes create new surfaces daily which one day may host a new species of life. It is this metamorphic nature of the earth that interests geologists and paleontologists the world over. What was the appearance of the primitive earth? What changes must have taken place that resulted in the earth we know today? These are some of the questions that scientists have been addressing for years. There has been much speculation about the structural origins of the earth. The most thought-provoking being the idea that at one stage in the earths history all the continents were joined together to form a single mass of land. Francis Bacon first hypothesized the idea in the 1620s, focusing on the parallel shores of South America and Africa. But it wasnt until 1910 when Alfred Wegener scientifically considered the matter of a supercontinent which he called Pangea (Stokes, 1973). Since this time, scientists have argued for and against Wegeners explanation of Pangea. Today skeptics still argue the idea even in the face of overwhelming scientific data. Fossil, geologic and paleomagnetic data clearly validate Wegeners hypothesis- proving the existence of the super continent. Wegener first envisioned that the landmass of Pangea split apart and assumed the current continental positions. The driving force behind this magnificent change was what Wegener called continental drift. As geological evidence to support the idea of continental drift he used the good fit of South America and Africa (Stokes, 1973), which suggests that the two continents used to be joined or were in close proximity to one another. Opponents to continental drift believed that there was no m...

What For- Is For

What For- Is For What For- Is For What For- Is For By Mark Nichol The element for-, though it stems from the same Proto-Germanic word that gave us the preposition for, deviated from the common ancestor to serve as a prefix meaning â€Å"away,† â€Å"opposite,† or â€Å"completely.† That’s the sense that contributes to the meaning of most words beginning with for-. Notice that these words have in common that their connotations are definitive: The verbs forbid (â€Å"prohibit,† with a root cognate with bid and meaning â€Å"command†), forget (â€Å"fail to remember† or â€Å"inadvertently neglect,† with a root cognate with get and meaning â€Å"grasp,†), and forgive (â€Å"pardon,† with a self-evident root) are potent; so, too, is the adverb forever (â€Å"always,† with a self-evident root). Other words in the for- family have not only that strong sense but also an archaic ring to them, and most are rare: the verbs forbear (â€Å"refrain† or â€Å"endure†; the root is self-evident), forfend (â€Å"prevent† or â€Å"protect†; the root, fend, is the word meaning â€Å"ward off†), forgo (â€Å"refrain from†; the root is self-evident); forlorn (originally â€Å"disgraced,† later â€Å"wretched† and â€Å"abandoned†; the root- also seen in lovelorn, meaning â€Å"pining for love†- means â€Å"lost†), forsake (â€Å"abandon†; the root, cognate with sake, means â€Å"blame† or â€Å"dispute†), and forswear (â€Å"renounce†; the root is self-evident) and the adverb forsooth (â€Å"indeed†; the root, cognate with sooth, means â€Å"truth†). Other intensive terms, which are so archaic as to be obsolete, are the verb fordo (â€Å"destroy† or â€Å"kill†; the adjectival form, fordone, survives in an inverted version as the idiomatic phrase â€Å"done for†) and the adjective forblak (â€Å"exceedingly black†). Several for- words are only partially related: The first syllable in the adjective foreign (â€Å"from beyond one’s own country†) and in forfeit, both a verb and a noun (â€Å"give up† or â€Å"something given up,† respectively), is from a Latin element meaning â€Å"outside,† which is distantly akin to the other for-. The verb and adverb forward (the word retains a noun function only in reference to a position held by certain athletes) was spelled forewearde in Old English. Like words that still begin with fore-, it pertains to something located before something else (or, in the case of some of these words, something occurring before something else); for- and fore- are distant relatives. Fortune and fortuitous are unrelated outliers based on the Latin root that means â€Å"chance† or â€Å"luck.† The second element in therefor and therefore- the distinction between the first rare form and the more common second one is â€Å"by reason of that† versus â€Å"in consequence of that,† respectively- is the conjunction for (â€Å"because†). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Apply to, Apply for, and Apply withWhat to Do When Words Appear Twice in a Row5 Examples of Insufficient Hyphenation

The Effects of Technology on Warfare Research Paper

The Effects of Technology on Warfare - Research Paper Example This research will begin with the statement that Clausewitz, Maude, and Graham define war as the â€Å"act of violence intended to compel our opponent to fulfill our will†. War requires a party to defeat its adversary, till such time that the adversary does not offer any more resistance. Violence equips itself with the innovations of science and technology to compete against violence. A strategy is defined as the assimilation and deployment of the objects of war to thwart the opponent. The conduct of warfare depends on the military tactics and strategies employed. Tactics help to put strategies into effect by making decisions that do not necessarily have a long-term effect. With changes in the character of war and advances in technology, strategies and tactics have seen a change in their meaning. This paper explores the effects of technology on warfare and alterations in the internal threads that accompany technological breakthroughs. The paper also addresses how technology re quires a reformulated conceptual change in war-making. The first part of the paper deals with warfare in the early period, before Napoleon began his conquests. It then sheds light on the method of warfare used by Napoleon. The paper explores the use of technology in different wars such as the US Civil War, the First and the Second World Wars, the Gulf War and the Lebanese War, helping to establish how wars were lost or won by using technology and demonstrating its role in war-making. The latter part of the paper examines how technology mandates a subsequent change in internal threads, followed by a conclusion.  For the most part of history, strategies were considered to be the art of how the general conducted warfare and was aimed to tackle problems such as breaking into a fort, arranging the armed forces in a tactical maneuver to give them the advantage over the opponent force etc. Strategies began to change in the past two centuries primarily due to the concept of policies that had the support of the public, international coalitions, and technological advances. As a result, it became increasingly difficult to tell national policies apart from military policies.

If Black English Isnt a Language, Then Tell Me, What Is by James Essay

If Black English Isnt a Language, Then Tell Me, What Is by James Baldwin - Essay Example For example, reading about Congo Square, made me aware of Black American history, and Baldwin’s own identity. My biggest comprehension problem was Baldwin’s comments on the language used in England. It took several readings to understand that one’s social background and education are reflected in the way one speaks English, and one’s language determines one’s chances of advancement in life. In his essay, James Baldwin defends the unique form of Black English. He sees it as a mark of identity, and is proud of its difference from mainstream English. He traces the origins of Black English to the despicable tradition of slavery, and states that the language evolved from the need for self-protection, and a common means of communication. He argues that Black English reflects the reality of the Black American experience. Baldwin holds that Black English is a language, not a dialect, and defends its use by Black children in schools. He is scathing in his criticism of those Americans who despise it, and accuses them of

The Prime of Miss Jean Brodie Essay Example for Free

The Prime of Miss Jean Brodie Essay The Prime of Miss Jean Brodie (1961), The French Lieutenant’s Woman (1969), and Moon Tiger (1987) all cover various aspects of desire such as the woman as a sexual object of desire, sexual development, repressed sexuality, and variations of sexuality. All three novels cover the woman’s early sexual experiences from childhood, the prevailing Madonna image of the woman accepted by society, sexual liberation, and their unconventional lifestyles. All set in the United Kingdom, the stories traces and discloses the life of the English woman. The novels are written in the post 1960s after the sexual revolution where many sexual taboos are lifted and most people feel an individualistic, unbridled freedom to express their desires. In the novel, The Prime of Miss Jean Brodie (1961), the title is self-explanatory in dealing with the issue of desire for the prime does not only signify having the best of health, but also enjoying one’s peak in sexuality or sexual activity. Miss Jean Brodie is a young, bachelorette teacher who is in quest of a partner so as she enters the realm of school, she has to confront desire in fellow teachers, Mr. Lloyd (a married man) and Mr. Lowther. Throughout the novel, Brodie manipulates both men with whom she has a triangular love affair. Her pupils â€Å"found in (Miss Brodie) the only sex-bestirred object in their daily environment† (Spark 50). She awes the Brodie set with her past love affairs and lays bare to their view her sex life. The principal and some of the teaching staff frown on her educational deviance and continue to probe into her sexual life in order to set up Brodie for a downfall. Desire is also manifests itself in the school girls, more commonly called â€Å"the Brodie set† as the book spans their adolescent periods (pun intended). Like a bildungsroman novel, Sparks traces the development of the six girls as they grow into women under the watchful eye of Miss Brodie. In the early chapters of the novel, Sparks observes that â€Å"the year to come was in many ways the most sexual year for the Brodie set† (Spark 45). At the start, Brodie begins educating them at age ten and maintains active interaction with them until they are eighteen, therefore Brodie and the Brodie set are both in their prime of life. Through her, they glean much information about sexual maturity, menstruation, and love. Because sex is taboo, they live in a restrained environment where sexuality is subtle if not altogether cloaked (to which Sandy’s monastic life and the scandalous nature of open sexuality point). A juxtaposition of opposites of desire also arises in The Prime of Miss Jean Brodie where innocence seduces and experience repulses. Sparks describes Rose Stanley as being â€Å"famous for sex† (Spark 57) because of her attractive appeal however she confesses that Brodie’s erotic affairs inspire no desire within her and remains indifferent to sex although she generates wide passion. On the other hand, after Sandy has sexual intercourse with Mr. Lloyd, she converts to the Roman Catholic church, choosing to lead the celibate life of a nun (Sparks 132). Her one-time sexual experience has made her turn away from living a promiscuous life as her teacher, Brodie does. In The French Lieutenant’s Woman (1969), is a novel replete with sexual desire and the sexualized, objectification of the woman. The beginning of the novel begins with male voyeurism as John Fowles â€Å"the telescopist† (Fowles 2) peers through his binoculars looking at an engaged couple, Charles and Ernestina, walking along the seaside and then turns his vision to Sarah, â€Å"stretching eyes west over the sea wind foul or fair, always stood she prospect-impressed† (Fowles 1), longing and disappointed in love, staring at the sea. These three individuals are all in their sexual prime but are frustrated romantically. The title of the novel, The French Lieutenant’s Woman, also relegates an inferior position to the woman, for her identity is hidden and thus irrelevant apart from her association with the French lieutenant. The overwhelming and provocative interest in Sarah arouses not only Fowles, but Charles. The rest of the village also looks at her as a specimen embodying strangeness, yet rare attraction. Although notorious rumors fly, which she does not attempt to contradict, she still incites much attraction and performs to perfection her role an object of desire. Repressed desire functions to provide insight into the society and its acceptance of different expressions of desire in individuals. Fowles tells us that Ernestina, the first mentioned fiancee of Charles, lives a sexually repressed life peculiar to the Victorian Age, the time frame of the novel. The telescopist observes her outfit which â€Å"was feminine by way of compensation for so much of her expected behavior† (Fowles 3). Charles soon gets bored with Ernestina for her plain, Victorian outlook cannot satisfy his sexual desires. More overt sexual desire adds to the enigma and resultant desirability. This observation proves true as Charles fascination for Ernestina transfers to Sarah, whom society has ostracized and abandoned. The epitome of sexual repression is Mrs. Poulteney who is reputed for her piety, charity, and tyranny. Living under the roof of Mrs. Poulteney imposes Sarah with restrictions on her whereabouts and by extension, associations. Poulteney thinks herself always in the right therefore, the unorthodox or bohemian would never sit well with her. As a consequence of differences in desire, Sarah and Mrs. Poulteney ultimately part ways as Sarah repeatedly flouts Mrs. Poulteney’s commands to not follow a particular path along the farmhouse. This statement is pregnant with meaning since Sarah still ventures out alone, which works against mainstream directives. Out of Mrs. Poulteney’s stifling control, Sarah could reveal her sexual desire more liberally. Marriage is no longer held as the only institution under which one fulfilled sexual desire. Charles and Sarah have sexual encounters, although unmarried. In the end, Sarah chooses not to marry however she continues to live an unconventional life with the Pre-Raphaelite artists which composed controversial art and literature. Charles still desires marriage as a means of consolidating the union between him and Sarah, however, Sarah rebuffs him, standing unique as a Victorian woman who does not aspire to marriage or family. Moon Tiger (1987), authored by Penelope Lively, chronicles the life of a bohemian woman who lives a sexually unbridled life, hinged on desire. Unlike most women, she never falls into the regular, mainstream category of female tradition. Accounts of incest, homosexuality, and promiscuity pepper this novel, making it non-conventional and iconoclastic. The novel traces the sexual development of her and her brother, Gordon â€Å"from the first stirrings of sexual desire† (Lively 25). They undergo many changes during which they carry on an early incestuous relationship. Their filial and sexual ties permeate their lives. Desire is the compass which leads the sibling duo to each other’s arms. Moon Tiger explores incestuous desire, parallels historical records of incest, and justifies it. While doing coverage in Cairo, Egypt during WW II, a tour guide mentions that â€Å"the wife of pharaoh was also the sister of pharaoh. He is loving his sister†¦incest said the Army Padre, quite acceptable in those days apparently† (Lively 74). The incestuous desire runs through the book once both siblings are alive for they both object to each other’s sexual partners and seem unfulfilled in their own relationships. Claudia confesses that desire for Gordon never extinguishes in her life and when he dies. When Claudia and Gordon reveal their incestuous relations to Sylvia and Mrs. Hampton, Claudia gets physically sick and is emotionally disturbed. Yet, the two prefer to classify their relationship as â€Å"classical, very high class. Look at the Greeks† (Lively 142). Since this book is written by a historian, several references to world history are not uncommon. The Greeks were a people who are said to found classic civilization and who favored incest and homosexuality. Claudia rejects wifehood and motherhood as a bohemian woman. Claudia does not have the inclination to marry and rejects the proposals of several men to marriage. She prefers to preserve her own freedom by remaining single. Jasper offers to marry Claudia after finding out that she bears their child. Although she gets impregnated a few times, she refuses marriage as a way out to escape reproof. She attests that â€Å"no one has ever married Claudia† (Lively 53) –which not only appears as a confession, but also a resolution. Gordon marries and settles down with Sylvia, and it can be argued that because she cannot marry her brother, she spurns marriage. In spite of her lack of will to get married, Claudia chooses to have â€Å"a sexual field day† (Lively 91). Working in a male dominated realm allows Claudia opportunity to explore more desire in herself and sparks the desire of other male soldiers in the camp. A highly desirable woman, she enjoys herself as the men make erotic advances to her especially since women are rare. She also denies her daughter, Lisa, a maternal relationship since her birth came about with a man for whom she does not love enough to marry. In sum, the novels all delve into woman’s desire and the ways in which she expresses her sexuality whether covertly or openly, conventionally or otherwise. Desire drives the women to pursue passionate relationships, where they either become fulfilled or hurt. Within framework of female desire is male sexuality which is sparked by the female presence. The texts deal with the recourses which women have to take in order to live contentedly with themselves, their sexual desires, and their partners and point the reader to wider considerations such as culture, belief systems, and the woman question. Works Cited: Fowles, John. The French Lieutenant’s Woman. Back Bay Books. , 1998 Lively, Penelope. Moon Tiger. Grove Atlantic Inc, New York, 1989. Sparks, Muriel. The Prime of Miss Jean Brodie. Harper Collins Publishers, United Kingdom, 1984.

Dealing with Society Edna Pontelliers Battle with Social Class Essay

Dealing with Society Edna Pontelliers Battle with Social Class Edna Pontellier, the main character in Kate Chopin’s novel The Awakening, is a woman trying to form her own identity, both feminine and sexually, in the repressive and Victorian Creole world of the latter nineteenth century. She is met by a counterpart, Mademoiselle Reisz, who is able to live freely as a woman. Edna herself was denied this freedom because of the respectable societal position she had been married into and because of her Presbyterian up bringing as a child. The role that Mademoiselle Reisz played within society, a society that failed to view her as being a truly respectable social member, was quite opposite to that of Edna’s respectable position in society. Edna was ordained in the Presbyterian ways as she became an adult in Kentucky and Mississippi (Companion 123); as one critic put it, she was of â€Å"solid old Presbyterian Kentucky stock† (Petry 58). Edna was raised in a truly â€Å"restricted Victorian† (Nikerson) manner to be â€Å"an American woman†¦with a graceful severity of poise and movement† (Companion 123). To understand the social order she was born into you have to look at the Presbyterian background she grew up in. Presbyterianism took the view that women were â€Å"regarded as equal to men†¦[but women were] the weaker vessel†¦and should become subordinate to the husband† (Wolff 2). In broader terms, this is saying that women are equal, but are still below men in society. This construct was reinforced by the fact that â€Å"married women in Louisiana†¦[, in Edna’s time,] were legal property of their husbands† (Chopin 121). By a broad range, women of high V ictorian society were greatly scrutinized if they tried to step out of any of the normal set boun... ...ction. Westport, Greenwood Press Inc., 1988 Chopin, Kate and Cully Margo, Ed. The Awakening: A Norton Critical Edition. New York: Norton & Comp., 1994. Mahon, Robert Lee. â€Å"Beyond the love triangle: trios in â€Å"The Awakening.† The Midwest Quarterly 39.2 (1998) : 228-236. McCoy, Thorunn Ruga. â€Å"Chopin’s ‘The Awakening.’† The Explicator 56.1 (1997): 27-26 InfroTrac SearchBank. Online. 30 Nov. 1998. Nickerson, Megan. â€Å"Romanticism in The Awakening.† Online. 29 Nov. 1998 Petry, Alice. Critical Essays on Kate Chopin. Printice Hall International., 1996 Thorton, Lawrence. â€Å"The Awakening: A Political Romance.† American Literature 52 (1980): 50-66. Wolff, Cynthia Griffin. â€Å"Un-utterable longing: the discourse of feminine sexuality in ‘The Awakening.’† Studies in American Fiction 24.1 (1996): 3-23. InfroTrac SearchBank. Online. 30 Nov. 1998.

Fly Dubai Essay

Introduction: Dubai is considered one of the most important trading hubs in the Middle East region. Its rapid growth in its major infrastructure elements had attracted many multinational companies across the world to open their regional offices in the city. This had its positive effects on Dubai economical growth as it became a golden gate for regional Middle East businessmen to trade with other international companies. As a result of this, the need for a low cost airline that provides its services for business men within the region had increased. The city experience with the airline industry is not new as it is the home city of Fly Emirates, which is considered one of the best airlines in the region. This industry had its great effect on Dubai economical growth in the past 20 years and will have its strong impact in shaping the emirate future. In March 2008, the second low cost airline was lunched under the name of Flydubai and started its operations in Dubai International Airport Terminal 2 in June 2009. (For more information on Flydubai and its operations, please refer to Appendix 1). We have defined our relevant market for Flydubai as a low cost carrier (LCC) within the product form level. Being positioned as a low cost national airline carrier, it’s facing a high competition from other national airlines which force the relevant market to be within the product form. (For more information on the relevant market please refer to appendix 2). This paper will focus on presenting an environmental scan of the airline industry within the Middle East region during the time frame of 3 years (2009-2012). In order to do so, we will identify the significant trends and their consequent implications on Flydubai relevant market. This report will include an in depth review of the macro, micro analysis and its implications of Flydubai relevant market in the next three years. Body: In identifying the major key trends in the macro environment of Flydubai, we have addressed several issues that include the political, social and economical trends. Flydubai was established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai orders in march 2008 and started its operation in its first flight to Lebanon on June 1st 2009.Being fully owned by Dubai government and enjoy the full facilities offered in terminal 2 at Dubai International Airport, the company is having a competitive advantage compared to its rivals in the market as it enjoy the full government support and airport services. Furthermore, the current government trend in the labor force is towards emiratization and protecting labors rights. Being a part of the Fly Emirates Group, the organization will face no problem in emiratization as it will follow Fly Emirates emiratization strategy. The major challenge that Flydubai will face is being able to offer high paid jobs and reduce its operational costs as it is considered a low cost airline company. Living in the current financial crises era, Flydubai was established in one of the most difficult time the country economy had faced in the last 25 years. â€Å"Falling oil prices, cooling real estate and construction markets, together with a slowdown in the tourism sector, especially in Dubai, means the UAE is expected to post low or possibly negative GDP growth in 2009†, according to analysts (Arabian Business, 2009). This information may be considered negative to many airline companies but it may be positive to a low cost airline like Flydubai as people are now focusing more in reducing their expenses as the incomes are reduced. This means their tendency of consumers focusing more on prices is increasing. Furthermore, consumer behavior is changing towards low cost airlines especially in the Middle East region as consumers are persuaded by low prices and a better service offered by low cost airlines. According to a study done by Arabian Business website, it was found that 83 percent of the respondents would switch their preferred airline carrier, for a cheaper price, while 17.6 percent believed they would consider alternatives and trade off between the discount and lost air miles. It can thus be inferred that pricing plays a significant role in consumer behaviour and the decision making process especially in the current economic downturn era (Glass, 2008). According to Dubai department of Tourism and commerce marketing â€Å"3.85 million tourists had visited the emirate in the first half of 2009, a five percent increase on the same period of 2008†. This figure strongly shows the current tourism industry market and how attractive it became even though of the current economical downturn. Other figures expect that the number of tourists will fall compared to 2008 figures but most figures have stated that there will be a positive growth in 2010. This figure shows that Flydubai will see a future growth rates in the coming 3 years as terrorism sector restore its high figures after overcoming the current downturn. As observed by Andrew Cowen, CEO of SAMA Airlines, the market is shifting from the traditional major airlines business travel towards low cost carriers for trips within the GCC. Business travelers are changing their perception of low cost carriers, supported by the current economic downturn and the increase number of foreign businesses within GCC countries entering the UAE. This shows a trend of an increasing demand for low cost carriers in the next three years (High time for low cost carriers, 2008). (For in depth information on the analysis of the macro environment of the airline industry please refer to Appendix 3) In identifying the major key trends in the micro environment the following aspects that includes, Customers, Employees, media, shareholders, competitors and suppliers. Customers who are price conscious are concerned with low cost airlines. Flydubai has focused on pricing strategy and flexibility because these two factors play a big role in determining the customer’s decision process on which airlines they choose to travel with. Moreover, the number of tourist from around the world including the region will grow more than 40% in the next 3 years in Dubai (www.realtyna.com). This shows that there will be increased number of customers who will use Flydubai airlines within the next three years due its successful use of pricing strategy and flexibility. The Employees of Flydubai have good experiences and they were carefully selected from twelve different nationalities. According to Kenneth Gile, chief operating officer of Flydubai said: â€Å"We are extremely pleased with the talent of the pilots we have on board. On average, they each have more than 4,000 hours serving as captain in similar aircraft and a total experience of more than 8,000 flying hours – this is impressive by any standard† (Sambidge, 2009). Flydubai is fully owned by the government of Dubai and its considered as a part of its mother company the Emirates Group. The main strategy that Flydubai is willing to use for their marketing strategy is through word of mouth (buzz). This is because Flydubai is a low cost airline; they tend to set low budgets for their advertisements to keep their prices low. The direct competitors of Flydubai are Air Arabia and Al Jazeerah airlines because these two airlines are also low cost airlines in the same country as Flydubai. However, the major competitor of Flydubai is Air Arabia because, first of all, they are the first to claim about low cost airlines in the Middle East region. Moreover, they hold the highest market share in the relevant market as identified before. Our market share comparing to those two carries are low because Flydubai just recently launched to the market. But, within the next three years we expect rapid growth in the market share because Dubai is a destination for tourists. The major indirect competitor is Fly Emirates which stands as the leader in airline industry in the relevant market and it will keep its performance in the next three years. The second indirect competitor is Etihad Airlines which is growing fast because of the unlimited support from Abu Dhabi government. In addition, those airline carriers make low price offers for the same destination that we have flight lines to. The supplier of Flydubai is Boeing. Flydubai announced an order of 50 next generation 737 aircraft from Boeing. Sheikh Ahmed bin Saeed al Maktoum said: â€Å"The Boeing Next-Generation 737 is ideally suited to our mission to bring some two billion regional inhabitants affordable, efficient and flexible travel options to and from Dubai.†(For more information on the micro environment analysis, please refer to Appendix 4). Implications: Primary demand: Low cost airlines are focusing on customers who are price conscious. The number of customers using the LCC airlines is increasing and it will continue growing in the next three years (www.gulf-daily-news.com). This is because, first of all, the percentage of tourists will increase by 40% within the next three years which shows that the market share of LCC will increase as well. Secondly, because of the economic condition, many people tend to save money and spend it on low cost airlines to travel more to the desired destinations. Users of Low cost airlines contain all different ages and nationalities. Moreover, cost is one of the main factors that affect customer’s ability to buy. The costs of these carriers are low and will continue to remain low in the next three years. This will increase customer’s ability and willingness to buy. Selective demand We can define the consumer decision making process as an extensive problem solving level, where they are introduced to a complete new brand with low brand knowledge. So, Flydubai should infusive more on their brand identity through the media and other communication types in order to enrich consumer’s knowledge. Once Flydubai had increased the level of consumer knowledge, we expect huge increase in market share in the next three years because the decision making process is going to shift from extensive problem solving to routine which is low information search about the company. Therefore, we expect major change within the next three year upon the factors we mentioned above. Segmentation: As for segmentation we expect to see a rise in the population of the UAE in the following 3 years. According to the electronic portal of Gulf News the population of UAE is approaching six million as of now and it is expected to escalate even further by the end of this year. An increase in construction in the coming years requires more labor to be imported from foreign countries, thus increasing the number of potential customers (low income and middle-class lifestyles) who might want to use our services. Moreover, economic boom can also be a factor for businessmen to travel to and from Dubai more frequently. In addition, the number of students travelling to the UAE for education is expected to increase in the near future; this implies that they will most probably select Flydubai as their primary mode of transport to travel to and from the UAE, since the economic condition shows very little signs of improvement in the near future. More tourists are expected to arrive in the UAE within the near future out of which a section of them are extremely price sensitive travelers. Another scenario would be that the current economic downturn continues to effect economies world-wide within the coming three years increasing the number of price-sensitive customers in the eight markets we operate in. To keep up with the projected demand, Flydubai is planning to increase its fleet size from 5 (currently) to 54 aircrafts in the coming years. An increase in fleet size would allow Flydubai not only to accommodate a large number of clients but also expand its reach in terms of destinations. Conversely, the announcement of the new GCC rail network which is the new transportation class in our relevant market is expected to have a slight negative effect on Flydubai’s operations in terms of loosing clients that fall in our target segmentation. The GCC rail network and Flydubai have one common destination which is Qatar. Once the GCC rail network begins its operations there is a high possibility of losing out on our current and potential clients. (For more information on segmentation please refer to appendix 5). Competitor analysis Our major competitive in our relative market is Air Arabia and then Al Jazeera Airlines. Air Arabia is holding major market share because they are the first to claim about launching first low cost airlines in Middle East region. However, Flydubai can compete with those two direct competitors when we focus on our competitive advantage which is price leadership. Also, location is another important factor due the number of travelers that are using Dubai Airport comparing to Sharjah Airport. In addition, being part of the Emirates Group will add more value to Flydubai brand equity which will make it easier to make customers shift toward our company within the next three years. (For more information on competitor analysis, please refer to Appendix 6) Conclusion: In conclusion after analyzing the environmental micro and macro trend for Flydubai, we observed that there are two major changes in our relevant market. First, the increase of the tourism level in Dubai as we expect the current economic downturn era to change its direction towards positive figures in the next three years. Also, the companies’ holders and businessmen attitude towards low cost airlines is changing by using it as these airlines are providing business men services aboard such a business class and wireless internet connection. The number of competitors within the low cost airline industry is going to increase in the coming years as new airlines such as Bahrain Airlines starts its operation this year. Secondly, full service airlines are expanding their market towards low cost airline by introducing low price tickets that attract price sensitive consumers. We expect that within the next ten years a new class level will enter the market in the GCC region which is trains transportation. Also, a new form level will emerge in the relevant market which is a combination between full services and low cost carriers. Finally, within the next three years we expect those changes in the relevant market to be reshaped affecting the primary and selective demand. Bibliography (2009, October 18). Flydubai airline. Retrieved from http://www.dubaifaqs.com/Flydubai.php McKechnie, D, Grant, J, & Katsioloudes, M. (2008). Positions and positioning: strategy simply stated. Emerald Group Publishing Limited, 9(5), Retrieved from http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/3300090502.html doi: 1751-5637 (2009). Environmental scanning. Wikipedia. Retrieved (2009, October 17) from http://en.wikipedia.org/wiki/Environmental_scanning (2009). Flydubai. Wikipedia. Retrieved (2009, October 17) from http://en.wikipedia.org/wiki/Flydubai(n.d.). flydubai, who we are. Retrieved from http://www.Flydubai.com/whoweare/fleet.aspx (2009, June 8). Two more tough years for the airlines. Retrieved from http://www.eturbonews.com/9675/two-more-tough-years-airlines Nagraj, A. (2009, September 16). Gloomy skies for the airline industry. Retrieved from http://www.kippreport.com/2009/09/gloomy-skies-for-the-airline-industry/ Centre for Asia Pacific Aviation, Initials. (2009, October 15). Middle East LCC wrap: Air Arabia, Jazeera, Flydubai, nasair, sama and Bahrain Air. Retrieved from http://www.centreforaviation.com/news/2009/10/15/middle-east-lcc-wrap-air-arabia-jazeera-Flydubai-nasair-sama-and-bahrain-air/page1 Riaz, D, & Kapadia, S. (2007). Air Arabia, Priced so that you can fly [5-14]. (Adobe Digital Edition Version), Retrieved from http://ae.zawya.com/researchreports/efg/20070701_efg_110604.pdf Schewe, , Charles, D, & Hiam, A. (n.d.). market segmentation. Retrieved from http://www.quickmba.com/marketing/market-segmentation/ (2009, 10 07). UAE population reaches six million. Retrieved from http://www.google.com/hostednews/afp/article/ALeqM5j24H1v8s1BWuNXEwptqRIiB_-OOA (2009, 10 07). Expat numbers rise rapidly as UAE population touches 6m. Retrieved from http://uaeinteract.com/docs/Expat_numbers_rise_rapidly_as_UAE_population_touches_6m/37883.htm (2009, April 7). FlyDubai opens for business with flights to Beirut and Amman. Retrieved from http://www.ameinfo.com/191649.html (2009, October 8). Number of tourists in Dubai set to grow by 40 per cent . Retrieved from http://74.125.153.132/search?q=cache:EPQhPUeolAEJ:www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.html+http://www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.html&cd=1&hl=ar&ct=clnk&gl=ae Sambidge, Initials. (2009, March 18). flydubai appoints pilots, cabin crew. Retrieved from http://www.arabianbusiness.com/549994-Flydubai-appoints-pilots-cabin-crew Sambidge, A. (2009, August 11). Dubai tourists up 5% in H1 – official. Retrieved from http://www.arabianbusiness.com/564508-dubai-tourists-up-5-in-h1—official (2009, 10 07). UAE population. Retrieved from http://archive.gulfnews.com/articles/09/10/07/10355378.html Redpath, H. (2009, June 16). Dubai’s First Low Cost Airline Takes Off. Retrieved from http://multivu.prnewswire.com/mnr/Flydubai/38830/ Redpath, H. (2009, June 16). Dubai’s First Low Cost Airline Takes Off. Retrieved from http://www.zawya.com/story.cfm/sidZAWYA20090616081711

Analysis and Historical Context from Second Treatise of Civil Government by John Locke Essay

The previous fragment we’ve read belongs to the work of John Locke, ‘Second Treatise of Civil Government’, who published it anonymously in 1689. It is a work of political philosophy, in which Locke talks about civil society, natural rights and separation of powers. Locke was one of the first empirical philosophers and he believed that the human being was born with no knowledge, and that experience and observation were the base of all human wisdom. In the text, Locke talks about how powers should be separated and not concentrated in the same person (the King) because he would be tempted, and in fact it was happening, to use them just to satisfy his desires. Locke also says that individuals are under no obligation to obey one another, and that we are all born free. He continues talking about how a man has the power to do whatever it takes to preserve himself and others, but always obeying the law of nature. People have the power to overthrow the king if he is not being just with his subjects; people have absolute right to choose a governor, and it should not be all about the ‘great chain of being’, a term Locke finds ridiculous because the governor should be elected by people and not by blood. An absolute monarch is illegitimate because we are all born equals. Locke says that there are three fundamental rights for a human being: life, liberty and property. These ideas were extremely dangerous because they despised the royal way of governing, and that’s the reason why Locke had to publish his work anonymously. They meant a revolution in the mentalities of his time. Locke’s work had a tremendous influence upon the Founding Fathers. Locke’s idea of men being endowed with natural rights had an enormous influence upon the American Declaration of Independence; the rights there enumerated, â€Å"Life, Liberty and the Pursuit of Happiness†, were for Locke â€Å"Life, Liberty and Property†. For Locke, the Founding Fathers and for us, property is synonymous with the pursuit of happiness and liberty, and they wouldn’t be possible without property. This means that natural rights are intertwined and mutually dependent. The loss of any one means the effective loss of the other two. A government that seeks to extort money from its citizens by overtaxing them is imposing upon the liberty of the people. This was the primary reason the Founding Fathers of this nation embarked upon the Revolutionary War. They understood that taxes imposed without the consent of the governed were indeed a grave imposition upon their liberty. Before Locke wrote his work, there had been many absolute monarchs in the throne of England like John in 1199 or James I in 1603, and later James II in 1685. Then, a civil war came during Charles I’s reign from 1642 till 1651. The Civil War led to the trial and execution of Charles I in 1649, the exile of his son, Charles II, and replacement of English monarchy with a Republic ruled by Oliver Cromwell. The period called ‘the Protectorate’ may be said when Cromwell was installed as Lord Protector in 1653. From then until his death in 1658, he ruled in a state of conflict with parliaments. On May 1660, the parliament resolved that the government of England ‘ought to be by King, Lords and Commons’. A week later, Charles II was proclaimed king and before the month was out entered London in triumph. Although Charles II’s reign produced the two rival factions, Whig and Tory, from which political parties were later to develop, they were almost identical twins. Each believed as firmly as the other in the maintenance of monarchy; each at different times adopted policies previously pursued by the other. The Restoration of 1660, by restoring crown, church and lords, put Englishmen back once more under a system of government proven unworkable. With a king on the throne who still wanted to govern, and a group of dissatisfied men in parliament who wanted his government to be controlled by them, conflict was hard to avoid. But the civilian revolution did not happen until after Charles II’s death in 1685. King Charles was succeeded by his brother James, who became James II of England and VII of Scotland. James is best known for his belief in absolute monarchy and his attempts to create religious liberty for his subjects against the wishes of the English Parliament. Increasingly members of Britain’s political and religious elite opposed him as too pro-French, too pro-Catholic, and too much of an absolute monarch. When he produced a Catholic heir, the tension exploded and leading nobles called on William III of Orange (his son-in-law and nephew) to land an invasion army from the Netherlands. James fled England (and thus abdicated) in the Glorious Revolution of 1688. He was replaced by William of Orange who became king as William III, ruling jointly with his wife (James’s daughter) Mary II. Thus William and Mary, both Protestants, became joint rulers in 1689. Parliament issued the Bill of Rights, which stipulated the rights and obligations of the monarch. William and Mary reigned jointly till 1694 when Mary died. Then, William continued to reign alone. He died in 1702 and Queen Anne, the daughter of James II and the last Stuart monarch, succeeded William III. She, like Mary, was a Protestant. On May 1707, under the Acts of Union, England and Scotland were united as a single sovereign state, the Kingdom of Great Britain, though Scotland kept its legal system and also the Presbyterian Church. Anne became Great Britain’s first sovereign. All Anne’s children died so that her cousin, Sophia of Hanover was declared her heir. However, Sophia died the same year as Queen Anne and so her son George of Hanover was the one in succeeding Queen Anne becoming George I of England. Basically, this text is a more specific critique of government, stressing the rule of the majority as the most practical choice for government. He identifies three elements necessary for a civil society: a common established law, a known and impartial body to give judgment, and the power to support such judgments. He calls for a government with different branches, including a strong legislature, and an active executive who does not outstrip the lawmakers in power. Toward the end of the Treatise, Locke finally arrives at the question of forming a new government. When the state ceases to function for the people, it dissolve or is overthrown and may be replaced. When the government is dissolved, the people are free to reform the legislative to create a new civil state that works in their best interest. Locke insists that this system protects against random unrest and rebellion because it allows the people to change their legislative and laws without resorting to force.

Teachers and Standardized Testing Pressure

Teachers and Standardized Testing Pressure If youre in education in the 21st Century, were willing to bet you feel the pressure of standardized test scores, no matter where you teach in the United States. The pressure seems to come from all sides: the district, parents, administrators, the community, your colleagues, and yourself. Sometimes it feels like you cant take a moment away from the hard-core academic subjects in order to teach so-called non-essentials, like music, art, or physical education. These subjects are frowned-upon by the people who meticulously monitor test scores. Time away from math, reading, and writing is seen as time wasted. If it doesnt directly lead to improved test scores, you arent encouraged, or sometimes even allowed, to teach it. In California, school rankings and scores are published in the newspapers and discussed by the community. Schools reputations are made or broken by the bottom line, numbers printed in black and white on newsprint. Its enough to make any teachers blood pressure rise at the thought of it. What Teachers Have to Say About Standard Testing These are some of the things teachers have said over the years about standardized test scores and the pressures surrounding student performance: I did just fine in school and life, even though my teachers didnt emphasize achievement on tests.Its only one test - why does it matter so much?I dont even have time to teach Science or Social Studies any more!I start teaching Test Preparation the first week of school.Its not fair that were graded on how our students do on this test when all we can do is present the information to them. We cant help how they will actually do on Test Day!My principals on my back this year because my students didnt so well last year. This is just the tip of the iceberg when it comes to teachers opinions on this controversial issue. Money, prestige, reputation, and professional pride are all at stake. Administrators seem to be getting additional pressure to perform from the district bosses which the principals, in turn, pass down to their staff. No one likes it and most people think its all irrational, yet the pressure is snowballing and increasing exponentially. What Research Has to Say About Standard Testing Research shows that there is an incredible amount of pressure that is placed on teachers. This pressure often results in teacher burn-out. Teachers often feel like they need to teach to the test which results in them having to take away from higher order thinking skills, which has been proven to have long term benefits for students and is a much needed 21st-century skill. Edited By Janelle Cox

3 Types of Essays Are Models for Professional Writing Forms

3 Types of Essays Are Models for Professional Writing Forms 3 Types of Essays Are Models for Professional Writing Forms 3 Types of Essays Are Models for Professional Writing Forms By Mark Nichol The three types of essay most commonly assigned in school the narrative essay, the persuasive essay, and the expository essay conveniently correspond to those writing forms most frequently published online and in print. Your experience with these prose forms is ideal preparation for writing for publication. 1. The Narrative Essay This form, employed when reporting about an event or an incident, describing an experience, or telling a story, is the basic mode in journalistic writing. Practice in relating what happened when you witnessed an occurrence, or writing about what you were told by someone who witnessed it, is good training for becoming a newspaper reporter. Writing your recollections of something that happened to you is the basis of travel writing and similar content. Meanwhile, effective storytelling is an essential skill for feature writing, which as opposed to reporting, which is event driven focuses on a person, a place, or a thing, such as a company or an organization. (Travel writing, actually, is a hybrid of all three forms of essay writing.) Many magazine articles, for example, and a number of nonfiction books, are basically profiles of one of these types of entities, and fiction writing, of course, is a form of narrative, albeit one that is invented or based on a real-life subject. 2. The Persuasive Essay In this type of essay, the writer attempts to convince readers to agree with an opinion. In a traditional persuasive essay, the writer states the essay’s topic and organizational scheme clearly and concisely, then emphasizes and clarifies the topic’s significance by briefly mentioning the current event or recent publication, for example, that prompted the writer to discuss the topic. The rest of the piece consists of the writer’s argument in favor or in criticism of a position. This persuasion can take the form of a scholarly critique or a review of a creative effort such as a live or recorded performance (for example, a music album) or a work in some medium (a film, for instance). In either case, the writer begins with a thesis, or statement to be proven, summarizes the position (or the plot or theme of a work of art), and provides further detail as necessary to amplify the essay’s points. An essential component of a formal persuasive essay is a balanced discussion of an opposing viewpoint, while an informal review might include a mention of what an artist was attempting to accomplish by performing or creating and, for the sake of courtesy, could refer to how the artist succeeded in part even if the reviewer believes that the work is ultimately unsatisfactory. Persuasive essays, like narrative essays, can be submitted for publication. Guest editorials in newspapers and magazines, reviews in the art sections of periodicals or on entertainment-oriented Web sites, or position statements for nonprofit organizations or political lobbying groups are all forms of persuasive writing that publishers of this content will pay for. 3. The Expository Essay Expository writing can take the form of a how-to manual or other form of instruction, an explanation of a natural or technological process (an outline of the evaporation cycle, for example, or how to rebuild a car engine), a comparison of two similar subjects though this form overlaps with the persuasive essay or a discursion on a historical event or on future possibilities. This last variation also has elements in common with narrative or persuasive writing, and in a sense, none of these types of writing is entirely exclusive. Therefore, if you, like almost all current or former students, have had experience with these forms of essay writing, you’ve already been trained (and, hopefully, coached) in how to write professionally. And if you already do so, be confident that you can easily apply your skill in one form to taking on another: If you write position papers, you have no excuse not to move into instructional writing, if that’s what you want to do. Similarly, if you make a living explaining things in writing, don’t hesitate to explore fiction or nonfiction narrative writing if it appeals to you. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:What is the Difference Between "These" and "Those"?50 Idioms About Arms, Hands, and Fingers

Major Competitors Essay Example | Topics and Well Written Essays - 1250 words

Major Competitors - Essay Example Smith & White maintains several strengths as a multi-national company. First, the business has a well-diversified product line including professional and consumer products which provide for higher sales revenue from multiple, international consumers. The company’s brand strategy is also a significant strength due to the unified brand messages which gives S&W dominant market share globally. The company further has already established brand equity, which means that customers recognize the company brand names and many prefer them. This gives the company powerful marketing edge. S&W products also have a quality reputation in the retail sales environment as Big Box retailers stock its products which give them more selling exposure. Weaknesses at S&W include financial issues such as costs associated with high labor in areas where old manufacturing plants are still being utilized. There is also market confusion regarding consumer and professional products, meaning that the two categories of products are not being distinguished or differentiated properly. Distributors also create weaknesses because the ones which S&W uses have a dominant position in the supply chain and take advantage of this position. The company’s sheer size, also, creates weaknesses for the company as it is not able to respond quickly enough or efficiently enough when rapid changes are occurring in the market. The cordless market is also growing quickly, however S&W does not have a very big market presence in the cordless product area, making this another weakness at the company. There are many opportunities for S&W, the first of which is to begin focusing areas of the business on the development of cordless professional and consumer products to gain a larger presence and earn higher revenues there. Secondly, S&W maintains opportunities to develop an appropriate rapid change training and development seminar to allow staff